The rollout of the Checkout product suggests Pinterest may eventually collect a percentage of sales completed on its platform, while the API seems more suited to a SaaS model. The Pinterest API, meanwhile, will allow developers, retailers and advertisers to integrate with Pinterest’s first-party data set to help with targeting, Watkins said. The purpose of Pinterest’s latest shopping-related products is to provide retailers with a better sense of how consumers are going from research to intent to purchase, Watkins said.Ĭheckout, which is now in beta with select US Shopify merchants, allows shoppers to purchase products on Pinterest’s platform without being redirected to a separate checkout experience.
Pinterest is continuing to develop its in-house tech stack with a focus on automation and improving its reporting capabilities so that its advertiser partners can get more out of Pinterest’s user data.
“Our investments are focused on making shopping as inspirational as possible, like flipping through the pages of your favorite catalog or walking through the aisles of a store that feels handpicked for you,” Watkins said.įirst-party data is key to enable that level of personalization.
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